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Hasbro, Inc. History

Address:

1027 Newport Avenue
Pawtucket, Rhode Island 02862-1059
U.S.A.

Telephone:(401) 431-8697
Fax:(401) 431-8535

Public Company
Incorporated:1926 as Hassenfeld Brothers Incorporated
Employees: 13,000
Sales: $2.86 billion (1995)
Stock Exchanges: American London
SICs: 3942 Dolls & Stuffed Toys; 3944 Games, Toys & Children's Vehicles, Except Dolls & Bicycles; 5092 Toys & Hobby Goods & Supplies; 7812 Motion Picture & Video Tape Production

Company Perspectives:

Our mission is clear. We are determined to succeed.

Company History:

Truly successful toy companies do not just make toys; they manufacture popular culture. Hasbro, Inc., which is the second-largest toymaker in the world, behind only Mattel Inc., certainly fits that description. From America's Action Hero to a plastic anthropomorphized potato to vehicles that transform into robots to the largest bird in the world, Hasbro toys are instantly recognized by millions of Americans. Hasbro makes G.I. Joe, Mr. Potato Head, and Transfo

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Hasbro

American multinational toy and entertainment company

Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational toy manufacturing and entertainmentholding company founded on December 6, 1923 by Henry, Hillel and Herman Hassenfeld and is incorporated and headquartered in Pawtucket, Rhode Island.^[6] Hasbro owns the trademarks and products of Kenner, Milton Bradley, Parker Brothers, and Wizards of the Coast, among others. As of August 2020, over 81.5% of its shares were held by large financial institutions.^[7]

Among Hasbro's products are Transformers, G.I. Joe, Power Rangers, Rom the Space Knight, Micronauts, M.A.S.K., Monopoly, Furby, Nerf, Potato Head, Bop It!, Play-Doh, Twister, and My Little Pony, and with the Entertainment One (now Lionsgate Canada) acquisition on December 30, 2019, franchises like Peppa Pig and PJ Masks. Hasbro also spawned TV shows to promote its products, such as Family Game Night on Discovery Family, in which Hasbro owns 40% while Cartoon Network ow

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Hasbro company history timeline

1926

In 1926, Hassenfeld Brothers was incorporated; Hillel left for another textile business while Henry took charge of the corporation.

1935

Henry Hassenfeld responded with a vow to enter the pencil business himself, and in 1935 Hassenfeld Brothers began manufacturing pencils.

1942

The Hassenfeld Brothers became a toy company in 1942.

1943

Hillel died in 1943 and Henry Hassenfeld became CEO, while his son Anthony Merrill became president.

1950

The oldest, largest and most accurate video game database covering over 280 platforms from 1950 to date!

1952

In 1952, the company introduced its still-classic Mr.

1954

In 1954, the company became a Disney major licensee.

1960

Henry Hassenfeld died in 1960.

1961

Hassenfeld Brothers expanded to Canada with Hassenfeld Brothers (Canada) Ltd. in 1961.

1963

The company was approached in 1963 to license a toy based on The Lieutenant, which they turned down because they did not want to be tied to a possibly short-lived television series.