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Bio for instagram for boy

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17 Instagram Bio Ideas to Make a Lasting Impression in 2025

13 Tips for the Perfect Instagram Bio

When done right, your Instagram bio can catapult your growth on the platform. Here are 13 ways to make those 150 characters count:

  1. Be Clear About What You Do

  2. Keep It Short & Sweet

  3. Include Relevant Keywords

  4. Use a Link in Bio Tool

  5. Show Your Personality

  6. Highlight New Milestones or Products

  7. Include a Call-to-action

  8. Add Your Contact Info

  9. Add Your Branded Hashtag

  10. Use Emojis Sparingly

  11. Use Instagram Stories Highlights

  12. Update Your Bio Regularly 

  13. Stay on Top of Instagram Updates

#1: Be Clear About What You Do

First things first: make sure it’s obvious what your account is about. 

If someone stumbles upon your profile, they should know right away if your content is relevant to them, like the Indigenous beauty brand Cheekbone Beauty.

Whether you’re a brand selling eco-friendly products or a personal trainer sharing workout routines, your bio should make that crystal clear.

#2: Keep It Short & Sweet

Brief, yet captivating is the gol

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115 Instagram Bio Ideas That Will Attract New Followers

April 25, 2024

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9

Min Read

Discover Instagram bio ideas that will make a good first impression on new followers. Find inspiration for your own account, from funny to classy bios.

By

Your Instagram bio is new viewers’ first impression of you, so it’s important to get it right. In just 150 characters, you can turn casual visitors into loyal followers. Whether you’re aiming for humor, creativity, or a professional vibe, the right bio can set the tone for your entire profile.

No matter your style, we've curated 115 Instagram bio ideas that will help you leave a lasting impression.

What’s an Instagram Bio?

A bio is a short 150-character space on your Instagram profile that lets you express who you are, what you do, or what your Instagram account represents. It can also encourage visitors to take actions like clicking the link in bio or leaving a comment.

For example, a professional bio might read, “Follow to learn how to boost your productivity” or “Founder and New York Times bestseller.” However

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Your Instagram content may draw someone to your profile. But it’s what they see in your Instagram bio that will keep them there. In fact, it’s a key element that could even earn you a follow.

Think about it: You find an interesting post on Instagram and then go to the profile to check out who the creator is. If their bio is completely blank (or lacks vital information), you’re going to immediately lose interest or think the account is a fake and leave. No follow and no looking back.

Others do the same. So a powerful Instagram marketing strategy wouldn’t be complete without a strong bio to support it.

What is an Instagram bio?

An Instagram bio is a description of your business that sits at the top of your Instagram profile. It can only be up to 150 characters, so you want to be concise, sharing what your business does and who it serves in as few words as possible.

Take a look at our own Instagram bio to get an idea of what this might look like:

We’ll get into each of these more thoroughly later, but our full bio includes:

  • Our Instagram handle
  • Our brand name
  • Bio descript

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