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Infinite Careers is a collaboration between Career Services (CAPD) and the MIT Alumni Association to explore career paths and the non-linearity of career decision making. Read profiles of alumni with unique career paths, hear their stories and network at a series of talks.

Education

MIT Sloan School of Management (1960)
Stanford University Ph.D. in Marketing (1970)

Biography

David Aaker, hailed the “Father of Modern Branding,” serves as Vice-Chair at Prophet. He’s a recognized authority on branding, has developed several recognizable concepts including the Aaker brand vision model and has received numerous awards for his contributions to the science of marketing. In 2015, David Aaker was inducted into the American Marketing Association Hall of Fame for his lifetime achievements in marketing. In 2020, he was the recipient of the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice.

Aaker has authored and published hundreds of articles and 18 books, including Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age, Aake

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David Aaker

David Aaker, Vice Chairman of Prophet consults exclusively for Prophet clients. He is the creator of the Aaker Model™, has published more than 100 articles and 15 books, including his latest, Aaker on Branding: 20 Principles That Drive Success. Prior to that book, he authored Brand Relevance: Making Competitors Irrelevant, which was cited by Advertising Age as being among the "Ten Marketing Books You Should Have Read" in 2011 and was named one of the top 3 marketing books of the year by Strategy and Business. His other books include: Spanning Silos: The New CMO Imperative, Managing Brand Equity, Building Strong Brands, Developing Business Strategies, Brand Leadership, Strategic Market Management, From Fargo to the World of Brands, and Brand Portfolio Strategy.

He is also featured in a chapter of Conversations with Marketing Masters — a collection of insights from some of the world’s most influential marketing gurus. He has been awarded best article awards by the Journal of Marketing and the California Management Review.

Professor Emer

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Aaker, David A(llen) 1938-

PERSONAL: Born February 11, 1938, in Fargo, ND; married; children: two. Education:Massachusetts Institute of Technology, B.S., 1960; Stanford University, M.S., 1967, Ph.D., 1969.

ADDRESSES: Office—Haas School of Business, University of California, Berkeley, CA 94720; Prophet Brand Strategy, 625 Third St., San Francisco, CA 94107. E-mail—[email protected].

CAREER: Texas Instruments, Inc., Houston, TX, cost engineer, 1960-61, sales engineer, 1961-63, product sales manager, 1963-65; Stanford University, Stanford, CA, instructor in statistics, 1967; University of California, Berkeley, acting assistant professor, 1968-69, assistant professor, 1969-72, associate professor, 1972-76, professor of marketing statistics, 1976-81, J. Gary Shansby Professor of Marketing Strategy, 1981-94, E. T. Grether Professor of Marketing, 1994—, professor emeritus, 2000—; Prophet Brand Strategy, San Francisco, CA, vice chairman, 1999—; Brand Leadership Co., New York, NY, partner.

MEMBER: American Marketing Association, American Statistical Association, Insti